Alex GruhinHow to Build the New Arts Organization in 3 StepsMany traditional brick and mortar business leaders, including arts administrators, continue to refer to their organizations’ capacity to…5 min read·Nov 24, 2020----
Alex GruhinTheater Can’t Compete with NetflixI wrote this piece in response to audience feedback around my article “The Future of the Performing Arts in the United States of America”…6 min read·Oct 7, 2020----
Alex GruhinThe Future of the Performing Arts in the United States of AmericaI’ve seen the lights go out on Broadway and the question is — how will we all go on with the show? The pandemic has laid bare our balance…16 min read·Sep 15, 2020----
Alex GruhinA Case for Inefficiency: Dissecting the Brick and Mortar Retail Experience for the Covid-19 EraThe knowledge era is upon us (not to mention the Covid-19 era) and brick and mortar retail must change accordingly!5 min read·Aug 17, 2020----
Alex GruhinDriving Student Engagement in the Covid-19 Moment through Random Virtual PerformancesEntertainment, like education, is best delivered in intimate, interactive settings. Small venues that facilitate audience engagement are…3 min read·Aug 4, 2020----
Alex GruhinMeasuring Degrees of ExperienceHow “Experientiality” Manifests Online and Offline Amid Disruption5 min read·Jul 23, 2020----
Alex GruhinExperiential Strategy: Defining “Experience” for Creators and Marketers in the Covid-19 MomentAll of my gigs have functioned in the realm of customer experience innovation and transformation…which means that I’ve had countless…6 min read·Jul 1, 2020----